Marketing and Communications for the world's most distinguished brands
Founder
Nathalie Findlay
The Inkwell Partnership is a boutique consultancy providing fractional brand and marketing leadership to design-led and luxury businesses.
We work with UHNW-focused brands, creative studios, and cultural organisations to develop brand identity, partnership strategy, and activation programmes that drive both reputation and revenue at a fraction of the cost of an in-house CMO.
Our Expertise
Brand Strategy
Distinctive identities built on authenticity and cultural relevance, covering positioning, storytelling, and visual identity. Whether refining an established name or building one from scratch, every detail is rooted in your values and your audience.
Marketing
Strategies built to convert, not just to look good. From digital campaigns to content and activations, every plan is judged on visibility, engagement, and long-term brand value.
Partnerships
We bring people and ideas together. Through strategic partnerships, collaborations, and sponsorships, we create opportunities that extend reach and add value to every stakeholder involved. Our network spans industries from luxury to culture, enabling us to connect clients with their communities, and platforms that support their presence and influence.
The role we play
- We build and reposition brands with clarity, emotional resonance, and commercial impact.
- Expertise in storytelling and identity development, crafting narratives that connect strategy, creativity, and cultural relevance.
- Strong track record in multi-channel campaign direction, from digital to physical touchpoints.
- A hands-on, entrepreneurial mindset that thrives on ideation, execution, and measurable results.
Our services
- Brand Strategy/Partnerships
- Business Development
- Copywriting
- Marketing
- Speechwriting
- Press releases
- Blog posts
- Travel writing
- Social media management
- Packaging
- and more
Our Sectors
- Wines and Champagnes
- Spirits/Whiskies
- Automotive
- Motorsports
- Fashion/Beauty
- Travel
- Property
- Motorcycles
- F&B
- Events
Three Brand Design
I am happy to say we have worked with Nathalie on a number of projects across multiple consumer sectors, ranging from whisky projects to shopper retail offers.
Nathalie’s super power is her ability to understand the different market nuances and then deliver outstanding creative writing which captures the tone of voice and product offer perfectly.
To be able to move from one brand world to the next with such ease is amazing. Nathalie’s writing is clever and has an emotive flow to it, which easily engages and informs the consumer.
Nathalie is intelligent, relaxed, friendly and easy to work with. I would highly recommend Nathalie for any project. She is a great asset and extension to our creative team.
Gary Fortune-Smith,
Managing Director &
Founding Partner
Abhati Suisse
Nathalie has played a very important role during a critical period of our growth: she has been incredibly reliable and can be given a few instructions and trusted to deliver excellent copy and great new ideas. She is very analytical and thinks outside the box, both from the client and from a retailer’s perspective, a skill which has been a huge advantage when we were developing our brand identity and product line.
She’s a wonderful team member and is a great soundboard, sharing her positive energy, enthusiasm and creativity at all times. She is a very talented writer, but having worked with many copywriters in the past, I can say she sets herself apart thanks to her dedication and spirit.
Anju Rupal,
TEDx Speaker and Founder
Château de Baronville-Éditions Beaufort
Ayant travaillé avec Nathalie à plusieurs reprises ces dernières années, et très récemment pour les éditions Beaufort, je recommande vivement ses services de traduction et de “copywriting”. Elle est très précise et professionnelle. Son travail est vraiment sérieux, elle arrive également à respecter des délais très courts. Disposant d’une large culture générale dans les langues qu’elle maîtrise, elle peut également s’adapter à des sujets variés. Son professionnalisme et sa constante bonne humeur font que nous travaillerons très volontiers avec Nathalie à l’avenir.
Aymeric de Rougé
Director
AAB Design
Nathalie creates sharp focused informative writing. It’s copy where every word adds to the understanding and interpretation of the message.
Reliable, great to work with, contributes added value to projects, provides analytical interpretation and is client facing.
I will value Nathalie’s support on future projects.
Neil Bennett,
Creative Director
Paperlux Studio
We have worked with Nathalie on numerous occasions and it has always been highly professional, creative and especially delightful. Her language skills help immensely in looking at copy from different angles and I greatly appreciate her sense of humour and her wit. She’s a wonderful team member and is a great soundboard, sharing her positive energy, enthusiasm and creativity at all times. She is a very talented writer, but having worked with many copywriters in the past, I can say she sets herself apart thanks to her dedication and spirit.
Soraya Kuehne,
Managing Director
ASmallWorld
During the years I have worked with Nathalie on different content, marketing and copy projects. Nathalie is creative, coming up with ideas, and always delivering on time. Most important she always understands the target audience and adapt the message and tonality in the best possible way... And she is super nice to work with!
Louise Wachtmeister,
Founder & Marketing Director
ASmallWorld
Nathalie is a results-oriented, pragmatic individual with strong opinions and a passion for high quality output. She was a pleasure to work with!
Jan Luescher, CEO
ASmallWorld
Falkland Cider
Nathalie was a delight to work with. She responded quickly and positively to a small piece of work that had a tight timescale. The creativity she brought has showcased our quality product through imaginative and accurate language.
Falkland Cider
Tailormade Media
Tailormade has partnered with Nathalie on a number of different projects and my colleagues, clients and I have always been impressed with her creativity, eye for detail and ability to thrive when working both independently and as part of a team. Nathalie’s copywriting skills and professionalism are second to none and I would highly recommend her services to anyone looking for a reliable and talented writer to help them define their public voice.
Amy Anderson,
Director
Get in touch
We’re always happy to have a chat or meet for a coffee to get started on a project. Fill in the form below and we will get back to you as quickly as possible.